Michael Deshayes

Clothing is something that has always been an interest of mine and undertaking the co-founding of a brand is one of the biggest challenges I have experienced. Thinking 'business' in balance with creative thinking is crucial to the success of of our efforts. I working closely with my business partners to achieve our costing goals, catalog of items and production timelines.

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Concept

We have a love for the creativity of fashion and the beauty of hand-made products. With our belief in garments having a soul, we value the unique, textured feeling of specially developed fabrics that last decades.

The current, global state of fashion has seen a disconnect between the creativity we love and the artisanship of true hand-made products. This situation gave us the passion to found our own brand in 2020. Our vision is to fuse the creativity of free-thinking fashion and true high-quality products.

Coming from around the world, our team are based in Australia and Japan. We only choose the highest standard studios and factories in Japan to create unique textures with long lasting quality.

Our brand name is a statement to our mission, we aim to share our UNIQUE brand to the world!

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Selected items from recent collections

A key component of Unique garment's spirit is the pure, vintage made production process all products are derived from. 100% in Japan.
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'Stanley' Selvage Chambray Shirts

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'Utility' Jungle Cloth Jackets

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'Playa' Ball Cap in Black Denim, Indigo Denim & Indigo Sashiko

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Customer experience

I led the planning and creation of the direct to customer sales platform.

The focus is split between allowing customers to become acquainted with the brand and learning about our products.

Initially, a 'minimum viable product' approach was taken to launch to market on-time and has since received various iterations to improve overseas buying experiences and product detail comprehension. Take a look for yourself, visit Unique-Garment.com.
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The customer's 'discovery' experience

Customers explore products based on the collection or alternatively their own personal categorical needs.
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Demonstrating value & providing suggestions

A simplistic, commonly seen product detail experience is served whilst addressing customer concerns and queries.

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