Michael Deshayes

The recently launched Australian company, Manson Industrial, had a vision to provide its customers from around the globe with a unique service offering within the design, prototyping, manufacturing and logistics industries. This was an amazing opportunity to deeply understand the needs of the business' branding and perspective of the target audience in order to establish the brand both locally and internationally.

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Since the launch, the company has seen success in building it's brand awareness across digital channels and industry networks. I'm proud to be a part of their journey from the very beginning and continue to support their business through my design services.

Branding

Creation of a graphic based logo

The newly created graphic logo was inspired by the origins of the company's early beginnings in China and their vision to become a global leader in their industry. The triangle graphics represent structural integrity and the interdependent nature between thoughtful design and skilful manufacturing.

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Printed assets for promotional usage

Regardless of the medium, the Manson Industrial design language aims to be clear, easy to understand and most importantly, relevant to it's target audience. Working closely with the founders, we developed a unique bottle opener gift as a practical quality sample to provide during industry networking events.

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Initial branding guidelines

I carefully created brand guidelines with the intention of keeping consistency as an easy process. As a small business their initial needs for branding are clear and did not require overcomplexity from the very beginning. Hence this simplistic set of guidelines will provide easy implementation across all channels/mediums and leave opportunity for growth and advancement when required in future. These will be the building blocks for the evolving future state of Manson Industrial's brand identity.

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Digital assets for marketing & sales

With a strong focus on storytelling, I've worked with Manson Industrial to better communicate to their target audience via carefully designed digital assets such as presentation slide decks, advertising imagery and manufacturing diagrams. By applying design processes, I have been able to simplify complex topics, enabling lead generation and customer onboarding.

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