Michael Deshayes

The small startup  'L'INGÉNUE' had their vision set to be Australia's leading importer and distributor of iconic Parisian style, women's footwear. To assist in establishing the company and it's values, I worked closely with the co-founders to create a recognisable and elegant brand. With numerous pop-up stores in Sydney Australia and an online, e-commerce presence the store had made its mark utilising the branding to its full potential.

Branding

Creation of a illustration based logo

Using a playfully 'chic' illustrative style in combination with rounded sans serif type the logo was distinctive and directly communicated the brands key offering. The brand logo was designed to be utilised without supporting illustration and still maintain it's distinctive style thanks to the typeface soft corners.

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Printed assets for promotional usage

Various printed media was created for customer events, promotional items and day to day business networking needs. The simplistic yet flexible branding allowed for L'INGÉNUE to present itself with a simplistic and recognisable aesthetic.

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Branding guidelines

The reserved colour palette allowed for easy application across digital and physical mediums by the business founders thanks to it's simplistic nature.